Glossary

What is Model Context Protocol (MCP)?

The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and data sources through a common interface.

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Why it matters

An MCP server exposes a set of tools an assistant can call — reading data, starting jobs, fetching results — with authorisation handled by the server. Any MCP-compatible client can then use it.

For e-commerce, MCP lets teams run catalog work from a conversation with an AI assistant instead of switching between dashboards.

How Pixigen helps

Pixigen's MCP server is coming soon: it will let Claude and other MCP clients submit products for enrichment and retrieve the results.

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