Glossary
The fashion e-commerce glossary.
Plain-English definitions of the photography, product-data and search terms behind a great product page.
Start Free5 products free · No card required
Product Photography
On-Model PhotographyOn-model photography is product imagery in which a garment or accessory is photographed be→Flat-Lay PhotographyFlat-lay photography is a style of product photography in which items are laid flat on a s→Ghost MannequinGhost mannequin (or invisible mannequin) photography shows a garment in a three-dimensiona→Lifestyle Product PhotographyLifestyle product photography shows a product in use, in a real-world setting, to convey t→
Product Data
Product AttributesProduct attributes are the structured, individual facts that describe a product — such as →Shopify MetafieldsMetafields are Shopify's way of storing additional, structured information on a product (a→Shopify Product TaxonomyThe Shopify Standard Product Taxonomy is Shopify's standardised hierarchy of product categ→Product Data EnrichmentProduct data enrichment is the process of completing and improving a product's listing dat→Product FeedA product feed is a structured file or data stream listing a store's products and their at→Faceted NavigationFaceted navigation is the set of filters on a category or search page — such as size, colo→Model Context Protocol (MCP)The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to ex→
SEO & AI Search
Answer Engine Optimization (AEO)Answer engine optimization (AEO) is the practice of making content easy for AI assistants →Meta DescriptionA meta description is a short HTML summary of a page, typically up to about 155–160 charac→SEO Title (Title Tag)An SEO title, or title tag, is the HTML title of a page — the clickable headline search en→Image Alt TextAlt text (alternative text) is a short written description of an image, stored in its HTML→Product Structured DataProduct structured data is machine-readable markup — usually schema.org Product and Offer →Product Detail Page (PDP)A product detail page (PDP) is the page on an online store dedicated to a single product, →
Every product deserves a proper page.
Start with five products free. See what a finished listing looks like — on-model images, attributes, copy and SEO — before you pay anything.
Start FreeNo card required · 5 products free