What is Product Structured Data?
Product structured data is machine-readable markup — usually schema.org Product and Offer in JSON-LD — that describes a product's name, image, price, availability and other properties to search engines.
Why it matters
Structured data can make a product eligible for rich results such as price and availability in search, and helps search engines and AI systems understand a page unambiguously.
Most Shopify themes output basic product structured data; its usefulness depends on the product data behind it being complete.
How Pixigen helps
Pixigen's catalog audit checks storefront pages for product structured data, and its enrichment fills in the product data that markup is built from.
Explore Catalog Audit →Every product deserves a proper page.
Start with five products free. See what a finished listing looks like — on-model images, attributes, copy and SEO — before you pay anything.