Glossary
What is Flat-Lay Photography?
Flat-lay photography is a style of product photography in which items are laid flat on a surface and photographed from directly above.
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Why it matters
Flat-lays are fast, cheap and consistent, which makes them the most common way small and mid-sized fashion brands photograph products. They show colour, print and overall shape clearly.
Their limitation is fit: a flat-lay cannot show how a garment drapes, where a hem falls on the body or how structured a jacket is when worn.
How Pixigen helps
Pixigen accepts a flat-lay as its input and turns it into on-model images — the fastest way to add fit and drape to a catalog shot flat.
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