Glossary

What is Image Alt Text?

Alt text (alternative text) is a short written description of an image, stored in its HTML alt attribute, that screen readers read aloud and search engines use to understand the image.

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Why it matters

Good alt text makes a store accessible to shoppers using screen readers and helps product images appear in image search — a meaningful source of traffic for fashion.

Useful product alt text describes what is shown: the product, its colour and material, and how it is presented.

How Pixigen helps

Pixigen's CSV exports include alt text on every image, so enriched galleries arrive ready to index.

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Keep exploring

Product Page SEOSEO titles, meta descriptions, AEO SEO Title (Title Tag)An SEO title, or title tag, is the HTML title of a page — the clickable headline search en Product Structured DataProduct structured data is machine-readable markup — usually schema.org Product and Offer

Every product deserves a proper page.

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